Peerless Research Group - Peerless Research Group

Peerless Research Group offers a wide range of custom and research solutions for businesses, consultants and advertising agencies specializing in supply chain, logistics and materials handling products and services.

We offer a complete set of quantitative and qualitative services and techniques covering Internet and telephone methodologies as well as focus groups, one-to-one interviewing.

Custom or proprietary studies include brand awareness, product and services usage and buying intentions, brand equity, corporate image and perception, ad and concept testing, product feasibility studies, market surveys, customer satisfaction research as well as corporate management studies.

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Custom Market Research Briefs

Market Research Executive Briefs are turn-key solutions that offer a unique opportunity for marketers to convey critical information to target audiences for a brand, product or solution, or market factor.

Each Brief is a custom-developed report based on a market research study created collaboratively among the Brief sponsor, PRG market research group and on-staff industry experts.

Download some example briefs or learn more about our services today.

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Brand Awareness Studies

Our brand awareness studies benchmark and track key measures over time such as awareness, usage, purchase intentions, brand perceptions, etc. for your brand/product as well as competitors.

These custom tracking studies can help assess the impact of advertising and can be a vital part of a marketing campaign.

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Brand Equity Studies

Our brand equity and Image studies help demonstrate the perceived value of your brand and develop its value and improve customer loyalty.

These studies can pinpoint what your company offers that others don’t as well as uncover areas in which your brand is different or unique from competitors’.

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